{"id":21756,"date":"2023-11-01T11:00:51","date_gmt":"2023-11-01T10:00:51","guid":{"rendered":"https:\/\/www.contents.com\/tiktok-marketing-find-out-how-to-transform-it-into-an-opportunity-for-your-business\/"},"modified":"2024-05-16T02:44:15","modified_gmt":"2024-05-16T00:44:15","slug":"tiktok-marketing-find-out-how-to-transform-it-into-an-opportunity-for-your-business","status":"publish","type":"post","link":"https:\/\/www.contents.com\/magazine\/content-creation\/tiktok-marketing-find-out-how-to-transform-it-into-an-opportunity-for-your-business\/","title":{"rendered":"TikTok marketing: find out how to transform it into an opportunity for your business"},"content":{"rendered":"

D<\/strong>igital marketing<\/b> with TikTok: a path that many companies have found themselves following. And maybe you too have found yourself evaluating this option: both because TikTok is the social network that has been talked about the most in the last year, and because kids like it a lot.\u00a0<\/span><\/p>\n

TikTok<\/b> is in fact the social network that speaks to Generation Z, that of those born between 1996 and 2010.\u00a0<\/span><\/p>\n

Developed in China from the ashes of Musical.ly, it is the social network most loved by very young people. And that makes it a perfect ally for your marketing strategy. But let’s see <\/span>how to do marketing with TikTok<\/b>.\u00a0<\/span><\/p>\n

TikTok marketing: how to start\u00a0<\/b><\/h2>\n

When we talk about TikTok from a marketing point of view, two fundamental factors must be kept in mind: the <\/span>target<\/b> and the <\/span>medium<\/b>.\u00a0<\/span><\/p>\n

In fact, TikTok does not work like the social networks we have been using for years: unlike the classic Facebook, Instagram or Twitter, in fact, <\/span>it is not necessary to follow a user<\/b> to view their content.\u00a0<\/span><\/p>\n

The app’s algorithm offers users content based on what they watch, therefore following their interests. This is how the right content can arrive in many feeds.\u00a0<\/span><\/p>\n

Another feature to remember is the type of content: on TikTok, <\/span>videos of a few seconds<\/b>. As a result, not only do users view dozens and dozens, but they are participating because, in turn, they can easily create them.\u00a0<\/span><\/p>\n

TikTok marketing: early adopters\u00a0<\/b><\/h2>\n

As far as the target of your TikTok marketing is concerned, the social network’s reference age is <\/span>between 16 and 24 years<\/b>. This does not mean that people in their thirties and forties cannot enroll, but that, more simply, they are a minority.\u00a0<\/span><\/p>\n

It is known that in marketing, young people are considered <\/span>early adopters<\/b>, those who use new products or services first. Penetrating this market segment is useful for two reasons: on the one hand, it means testing the feedback that your product can have even in a wider audience, and on the other hand, winning customers both for the present and for the future. In short, position your brand for the adults of tomorrow.\u00a0<\/span><\/p>\n

But of course, regardless of these positive aspects, the question to ask remains the same: does your product interest a teenager or a 20-year-old? Only in this case will you be able to proceed with your TikTok marketing strategy.\u00a0<\/span><\/p>\n

Techniques and opportunities for businesses\u00a0<\/b><\/h2>\n

So, have you evaluated your product and services and decided that TikTok marketing is right for you? Well, all that remains is to discover the right techniques.\u00a0<\/span><\/p>\n

First and foremost, <\/span>take care of your videos<\/b>. Not in a glossy way like on other social networks, but think of a fun and engaging idea: TikTok is <\/span>entertainment<\/b>.\u00a0<\/span><\/p>\n

Challenges<\/strong>, <\/span>lipsync<\/b> and <\/span>dances<\/b> work well as content on TikTok: immediate content, which allow the user to move from one video to another with continuity.\u00a0<\/span><\/p>\n

Now let’s get to the <\/span>format<\/b>: it can be <\/span>short<\/b> (between 3 and 25 seconds) or <\/span>long<\/b> (between 30 and 60 seconds and up to 10 minutes).\u00a0<\/span><\/p>\n

But what you absolutely must not forget while planning your marketing plan is that on TikTok, videos are <\/span>generated by the user<\/b>. What does this mean? It means that it can’t be a company that creates videos, but people. That is, employees, colleagues or <\/span>tiktokers<\/b>, that is, the creators who get the most views and become the influencers of the social network. The content must convey an idea of <\/span>immediacy<\/b>. To encourage sharing, insert <\/span>hashtags<\/b>.\u00a0<\/span><\/p>\n

The tools\u00a0<\/b><\/h2>\n

Despite the type of content, that is, user generated content, TikTok can be used for your business<\/a>.\u00a0<\/span><\/p>\n

In fact, you can convert views and contacts with a <\/span>link in bio<\/b>: you can direct users <\/span>to your site<\/b>, preparing attractive landing pages. And thus transform visitors into customers. At the same time, you can insert a TikTok button on your site to direct site visitors to the app.\u00a0<\/span><\/p>\n

In addition, as with other social networks, you can use sponsorship: since there are still relatively few competitors, the ads will have an important level of penetration. You can create campaigns of different types: in-feed, brand takeover, hashtag challenge, branded lenses, top-view video.\u00a0<\/span><\/p>\n

Choose the one that best suits your needs, always remembering that for now, costs remain higher than other social networks.\u00a0<\/span><\/p>\n

Finally, keep an eye on the <\/span>shop now<\/b> button, to buy directly from TikTok.\u00a0<\/span><\/p>\n

Opportunities<\/b><\/h2>\n

Lastly, here are the opportunities that marketing on TikTok can offer you: we have already talked about them, but it is good to emphasize them again.\u00a0<\/span><\/p>\n

Thanks to TikTok’s young target market, if your proposal is on target, you can gain a <\/span>competitive advantage<\/b> over your rivals. Position yourself among the youngest, cultivating a community that will develop an emotional bond with the brand.\u00a0<\/span><\/p>\n

For this aspect, don’t forget the <\/span>TikTok for Good<\/b> section: you’ll support causes that are good for your brand, inspiring young people. Now that you know the potential of TikTok and its opportunities, why not start using it?\u00a0<\/span><\/p>\n

Revolutionize your content marketing strategy. Activate your 7-day free trial on <\/span>Contents.com<\/span><\/a>!<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez comment le marketing sur TikTok peut aider votre entreprise et engager un public plus jeune.<\/p>\n","protected":false},"author":5,"featured_media":19467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[116],"tags":[139,140,144],"class_list":["post-21756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation","tag-social-media-marketing","tag-social-media-strategy","tag-tiktok"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/posts\/21756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/comments?post=21756"}],"version-history":[{"count":1,"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/posts\/21756\/revisions"}],"predecessor-version":[{"id":21757,"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/posts\/21756\/revisions\/21757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/media\/19467"}],"wp:attachment":[{"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/media?parent=21756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/categories?post=21756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/tags?post=21756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}