{"id":21232,"date":"2023-01-24T12:04:19","date_gmt":"2023-01-24T11:04:19","guid":{"rendered":"https:\/\/www.contents.com\/the-golden-age-of-ai-generated-art-is-here-contents-com-launches-ai-art-its-new-powerful-text-to-image-tool\/"},"modified":"2024-10-09T10:53:40","modified_gmt":"2024-10-09T08:53:40","slug":"the-golden-age-of-ai-generated-art-is-here-contents-com-launches-ai-art-its-new-powerful-text-to-image-tool","status":"publish","type":"post","link":"https:\/\/www.contents.com\/magazine\/content-creation\/the-golden-age-of-ai-generated-art-is-here-contents-com-launches-ai-art-its-new-powerful-text-to-image-tool\/","title":{"rendered":"The golden age of AI-generated art is here. Contents.com launches AI Art, its new powerful text-to-image tool."},"content":{"rendered":"

Do you often struggle to find the perfect image for your content? <\/span>Quality images can make all the difference, as an eye-catching image can help capture users’ attention and make your communication more effective.<\/span><\/p>\n

In this context, an outstanding AI-based technology<\/strong> provides an easy way to generate original, optimised and perfect images from a simple prompt.\u00a0<\/span><\/p>\n

How Text-To-Image technology is becoming more widespread on a global scale<\/b><\/h2>\n

Artificial Intelligence<\/strong> for the creation of images from texts (Text-To-Image) is a rapidly growing technology that uses machine learning algorithms to create images from natural language descriptions (prompts). This technology can have various applications, such as the creation of visual content for marketing, product design support, digital art, design and photography.\u00a0<\/span><\/p>\n

The use of Text-To-Image technology<\/strong> is exploding, not only in the entertainment industry, but also with the creation of visual content for films, games, and other marketing and multimedia outlets.\u00a0<\/span><\/p>\n

The June cover of <\/span>Cosmopolitan<\/b><\/a>, the American fa<\/span>shion and entertainment magazine, is a prime example. For the first time in the history of newspapers, the magazine left the creativity of its cover entirely to Dall-E 2 AI.<\/b><\/p>\n

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Source: June’s Cosmopolitan cover generated by Dall-E 2.<\/span><\/p>\n

The project was a collaboration between the Editors of Cosmopolitan, specialists from OpenAI, and a Digital Artist, Karen X. Cheng, who found the perfect image by typing in as a prompt: “wide-angle shot from below of a female astronaut with an athletic feminine body walking with swagger toward the camera on Mars in an infinite universe, synthwave digital art”.\u00a0<\/span><\/p>\n

Another good example is the famous <\/span>Heinz<\/span><\/a> Campaign<\/span>, where a Dall-E 2 is asked <\/span>how it imagines ketchup<\/b>, and shows that \u201c<\/span>just like human beings, AI prefers Heinz<\/span><\/i>\u201d<\/span> reproducing the bottle in various formats.<\/span><\/p>\n

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Source: Heinz Campaign using Dall-E 2<\/span><\/p>\n

In truth, if Dall-E 2 depicts ketchup bottles very similar to those of Heinz it\u2019s not because it has tasted all the kinds of ketchup on the market, and Heinz is the best-tasting one, but because the model has been trained with thousands of \u2018spoilt\u2019 data and information from human opinion. Apparently, it is we who prefer Heinz ketchup.<\/span><\/p>\n

The main players in the market<\/b><\/h2>\n

The creation of images<\/strong> starting from texts is based on various technologies that <\/span>allows the processing of an input text to generate corresponding images. In some cases, it\u2019s even possible to start from the same images to improve their quality or imagine contours and contexts that didn\u2019t previously exist (Image-To-Image), as in the Outpainting<\/a> mode of Dall-E 2. To date, there are many online tools that allow the creation of images starting from a text suggestion. Among them, the most popular are:<\/p>\n