{"id":20368,"date":"2021-05-18T09:13:09","date_gmt":"2021-05-18T07:13:09","guid":{"rendered":"https:\/\/www.contents.com\/guest-post-how-to-do-link-building\/"},"modified":"2024-05-16T02:40:38","modified_gmt":"2024-05-16T00:40:38","slug":"guest-post-how-to-do-link-building","status":"publish","type":"post","link":"https:\/\/www.contents.com\/magazine\/content-creation\/guest-post-how-to-do-link-building\/","title":{"rendered":"Guest post: how to do link building and what are the 3 mistakes to avoid"},"content":{"rendered":"

Behind every successful SEO<\/strong> (Search Engine Optimization)<\/a> strategy is a great link building plan that aims to bring new backlinks to the best pages on your website. It is not an easy job, it takes time but it can lead to enormous satisfaction since a good distribution of backlinks is still today the main positioning<\/strong> factor<\/a> of a site of any type.<\/p>\n

Link building<\/strong> is the strategy to acquire direct links to your site from other sites, it serves to increase the authority of a site and to make it stand out among the search results in its reference sector. Clearly, the more authoritative the site that connects to us, the more our online project will acquire \u201cprestige\u201d and therefore value, in terms of positioning, in the eyes of search engines.<\/p>\n

As mentioned above, one of the most effective techniques for getting the desired results is guest blogging<\/strong>, a term that is now commonly used by a growing number of people, but not everyone really knows how it works.<\/p>\n

What are guest posts?<\/h3>\n

Let’s take a concrete example to better understand: a blog owner publishes your post as a guest on their site. This is what guest blogging is all about in a nutshell: posting articles on someone else’s sites<\/strong>.<\/p>\n

The publication request can start either from the owner of the blog who invites guests to write articles to keep their blog updated, or directly on the initiative of the author of the article in question.<\/p>\n

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Guest post: how to do link building<\/span><\/span><\/h3>\n

Creating backlinks takes time and isn’t exactly straightforward – it’s a strategy whereby you get links from other sites that link back to your pages.<\/p>\n

Guest posting is not a new topic and is seen as one of the most effective methods to create backlinks, also because it is not simply a matter of acquiring a good backlink but of starting a tactic of building relationships between the two sites<\/strong> that could benefit both bringing new qualified traffic and greater authority.<\/p>\n

How to create a truly effective and natural looking strategy?<\/p>\n

    \n
  1. Identify potential blogs to ask for a guest post<\/strong>, consistent with you, your ideas, and in line with the topics you cover or work with.<\/li>\n
  2. Once identified, contact the owners of the blog<\/strong>, introducing yourself clearly and explaining to them that you are interested in writing a valuable guest post, on a particular topic to indicate, in exchange for a backlink to their site.<\/li>\n
  3. Obviously an intermediate implicit step concerns the evaluation of the authoritativeness of the site in question<\/strong>.<\/li>\n
  4. Make sure you include a two-line caption to explain to the readers of the guest post who the author is<\/strong> and why you are writing about that particular topic, perhaps by linking to work done on your website.<\/li>\n
  5. When writing a guest post, don’t include the most important keywords in the title, or rather don’t use the keyword in the title for which you want to rank on your site.<\/li>\n
  6. Track and measure results: Finally, make sure you have an SEO analysis tool for your website to track visits, leads and benefits from guest posts posted.<\/li>\n<\/ol>\n

    Link Building: the mistakes not to make<\/h3>\n

    It’s essential to create valuable content and avoid these three tactics, widely frowned upon by Google:<\/p>\n

    \u2022 Excess keywords<\/strong> (keyword rich links) to your site and articles
    \n\u2022 Using article authors who are unfamiliar with the topics they are writing about<\/strong>
    \n\u2022 Using the same or similar content<\/strong> in articles on different websites<\/p>\n

    It is obvious that those contents were created with the sole purpose of obtaining backlinks and since Google notices this penalizes them.<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

     <\/p>\n

    Contents<\/b><\/a><\/p>\n

    Contents is an innovative, high-performance marketing tech company that has developed a proprietary software platform that analyses, produces and distributes original content. Contents also uses the Natural Language Generation system, based on Artificial Intelligence, which allows us to create natively multilingual and personalised content in seconds, without the need for human intervention. Our services are designed for e-commerce, editors and web agencies. Sign up for free!<\/a><\/span><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Guest posting is not difficult and with a few tricks and a little practice it can lead to outstanding SEO results. Creating link building increases brand awareness and brand authority.<\/p>\n","protected":false},"author":5,"featured_media":20369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[116],"tags":[],"class_list":["post-20368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/posts\/20368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/comments?post=20368"}],"version-history":[{"count":1,"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/posts\/20368\/revisions"}],"predecessor-version":[{"id":20375,"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/posts\/20368\/revisions\/20375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/media\/20369"}],"wp:attachment":[{"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/media?parent=20368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/categories?post=20368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.contents.com\/wp-json\/wp\/v2\/tags?post=20368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}